ABOUT INBOUND MARKETING
Inbound marketing consists on the promotion of a product, service or organization through SEO, podcasts, blogs, video blogs, eBooks , newsletters, whitepapers and any other form of content marketing with the purpose of attracting customers to your online properties through the different stages of the sales or purchase funnel.
The use of these techniques became one of the leading marketing methodologies due to their proven ability to increase lead consistency, while reducing cost per lead and cost per customer acquisition.
SEARCH ENGINE OPTIMIZATION (SEO)
On-page and off-page SEO consists on the techniques necessary to make your web properties more Search Engine friendly and to raise on search results.
SEO is an essential part of any inbound marketing campaign to be implemented correctly. Our experts have trained over the years to ensure success, better positioning and enhanced natural traffic for our clients.
SOCIAL MEDIA MARKETING
Bringing your products and services in front of the eyes of potential customers by promoting your content using social media is one of the core practices of any inbound marketing strategy. Your ability to introduce entire online communities to the best your business have to offer directly augments your lead generation capabilities.
All inbound marketing efforts should converge into an optimized, user friendly website which has the primary objective of converting clicks and visits into leads. Our team will enable you to rediscover your website’s true potential by maximizing key elements such as SEO, User Experience, responsiveness and conversion rates to boost your return on investment.
Email is still one of the most effective marketing tools to engage prospects within all stages of the sales funnel. Whether part of an email blast or built into automated workflows, we leverage email marketing to maximize overall inbound marketing program results.
Blogging, Info-graphics,Articles and Whitepapers are among the strategies our team can help you create in order to showcase your expertise providing the services needed by your customers.
PPC or Pay Per Click fast tracks customer acquisition by driving potential traffic and customers looking for keywords related to your product and services towards your website and sales funnel. Our marketers can help you manage and fine tune PPC campaigns that produce the results you are looking for.
Once a visitor reaches your site, purchases a product or service , the sales funnel has to be optimized to maximize the value of the lead.
There’s nothing worse than wasting good leads on bad sales practices. We can help you stream line and align your company sales effort gained from their inbound marketing and lead generation efforts.